San Diego - December 20, 1999 - PlacementTracker.com, the only web site for the Research, Reporting & Analysis on Private Placements by Public Companies, today announced the official launch of its web site at dr.placemementtracker.com. PlacementTracker.com is a service of DirectPlacement.com, Inc. of La Jolla, CA.

PlacementTracker.com’s interactive database of Private Placement transactions allows visitors to access detailed reports on over 1,800 Private Placement transactions and over 3,000 Institutional Investors.

"At PlacementTracker.com we are experts at cutting through the legalese to present all of the material facts about a transaction. Our Transaction Reports summarize the private placement transactions conducted since January 1, 1995 in a comprehensive and easy-to-understand format. Our Investor Reports detail the investments made by every major institution and provide statistical profile information on these institutions, including the typical structure and dollar amount of their investments, the industries they favor, and the size of public companies in which they invest. Using this information, shareholders can now become better educated on their company’s financing activities and and how those activities may effect the stock price," said Brian Overstreet, President of DirectPlacement.com.

Robert Kyle, Vice President of DirectPlacement.com, added, "With our Custom Reports feature we are also able to generate reports that can be specifically tailored to a user’s research parameters, such as industry, market capitalization, exchange, and transaction structure. This feature will make the job of every CFO, investment banker, attorney, and accountant infinitely easier when they are structuring a private placement transaction or choosing which institutional investors to approach for a financing."

PlacementTracker.com has cataloged over $48,000,000,000 of private placement transactions since January 1, 1995. New private placements are added to the database daily.

PlacementTracker.com is one component of the DirectPlacement.com online portal. DirectPlacement.com was founded in March 1999 to provide an online forum for public companies to directly access the private equity market. The full DirectPlacement.com site will be launched in the first quarter of 2000.

Press Contact:
Brian M. Overstreet
+1 (858) 623-1600
+1 (858) 623-1601 (FAX)